Festive Shopping or Online Scam? Government Issues Safety Alert for Consumers

As the festive season of Chhath, Diwali, and other celebrations approaches, markets and online platforms are buzzing with discounts, offers, and shopping excitement. From new clothes and home décor to gifts for family and friends, people are eager to make purchases both in stores and online.

But along with this festive cheer comes a rising threat — cyber frauds and online shopping scams. Fraudsters are actively taking advantage of shoppers’ enthusiasm by luring them with fake websites, unbelievable discounts, and fraudulent payment links. To safeguard citizens, the Ministry of Home Affairs has issued an official advisory urging consumers to remain cautious while shopping online.

How Online Shopping Scams Work

Cybercriminals often replicate genuine websites to trick unsuspecting buyers. These fraudulent platforms look almost identical to trusted e-commerce sites, making it difficult for users to spot the difference. Once customers fall for these traps, they are redirected to unsafe payment gateways or fake UPI links.

Common tactics used by scammers include:

• Creating fake websites that look like genuine e-commerce platforms.

• Offering “too good to be true” deals to attract buyers.

• Sending fraudulent links through SMS, email, or messaging apps.

• Using unsafe payment gateways to divert money directly into scammer accounts.

Many users end up losing their hard-earned money in the process, turning festive celebrations into financial distress.

Tips to Stay Safe While Shopping Online

The government advisory stresses the importance of vigilance and provides key safety measures for consumers:

Verify Website URLs Carefully – Fake websites often use slightly altered spellings or extra characters to mimic genuine brands. Always double-check the domain before making payments.

Use Secure Payment Gateways – Only make transactions through trusted and secure payment channels. Avoid unknown or suspicious UPI links.

Be Skeptical of Unrealistic Discounts – If an offer seems “too good to be true,” it probably is. Exercise caution before proceeding with such deals.

Avoid Clicking on Unknown Links – Never click on suspicious links received via SMS, WhatsApp, or email without verification.

Shop on Trusted Platforms – Stick to well-known shopping apps and websites that are verified and widely used.

The advisory also emphasizes using two-factor authentication (2FA) and regularly monitoring bank statements to catch unauthorized transactions early.

What To Do If You Become a Victim

Despite taking precautions, if someone falls prey to an online shopping scam, quick action can help minimize losses. The government has outlined a set of steps victims should follow immediately:

Call the Cyber Helpline 1930 – Report the incident immediately so authorities can attempt to freeze the transaction.

File a Complaint on cybercrime.gov.in – Provide details of the fraud, including screenshots, payment proofs, and suspicious links.

Inform Your Bank – Notify your bank right away to block further fraudulent activity and request assistance.

Lodge an FIR at the Nearest Police Station – Submit a written complaint along with all relevant evidence.

Preserve All Proof – Keep emails, messages, payment receipts, and chat histories safe, as these will be critical for investigation.

Why This Warning Matters

Festival shopping in India is no longer limited to traditional markets. With millions of consumers turning to online platforms for convenience and discounts, the opportunities for cybercriminals have multiplied. Fake shopping sites and fraudulent payment links often appear convincing enough to deceive even cautious users.

The government’s advisory is timely, reminding citizens to shop smart and secure during the festive rush. By following simple precautions, consumers can enjoy the festive season without falling into the traps of fraudsters.

Final Takeaway

This festive season, while discounts and offers may look tempting, it’s important to pause and verify before making payments. Online fraud not only drains wallets but also dampens festive spirits. With awareness, caution, and prompt action, consumers can ensure safe and joyful celebrations.

Stay alert, shop safe, and let the festivities bring happiness — not fraud.