Bharti Airtel on Thursday announced that it has partnered with AI-powered search platform Perplexity to offer its premium Perplexity Pro subscription free of cost to all Airtel customers for one year.
This subscription, typically priced at ₹17,000 annually, will be available to Airtel’s 360 million users, including mobile, Wi-Fi, and DTH subscribers.
The Perplexity Pro subscription unlocks access to powerful AI tools designed for advanced search, deep research, creative exploration, and productivity, the telco said. Unlike traditional search engines that return a list of web links, Perplexity delivers clear, concise, and verified answers in conversational language, offering users a smarter, more intuitive way to find information and make decisions.
Bharti Airtel shares were trading in the red down 0.4% at Rs 1935.70 apiece on the BSE as of 10.05 AM on July 17.
Airtel’s offering of a free ₹17,000 Perplexity Pro subscription to its 360 million customers could be a strategic move to attract new sign-ups and slow subscriber erosion amid fierce competition with Mukesh Ambani's Jio. As of May 31, Bharti Airtel had roughly 390 million wireless users, versus Reliance Jio’s 472 million, and locked in just 275,000 net additions in May compared to Jio’s 2.7 million.
“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers," said Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel. "This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
Perplexity Pro includes enhanced features such as:
As per the company, Airtel users can avail the offer through the Airtel Thanks App.
The offer is designed to appeal to a wide range of users, from students and professionals to homemakers and frequent travellers, bringing real value and productivity enhancement at no additional cost.
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household," said Aravind Srinivas, Cofounder & CEO of Perplexity. "With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
This subscription, typically priced at ₹17,000 annually, will be available to Airtel’s 360 million users, including mobile, Wi-Fi, and DTH subscribers.
The Perplexity Pro subscription unlocks access to powerful AI tools designed for advanced search, deep research, creative exploration, and productivity, the telco said. Unlike traditional search engines that return a list of web links, Perplexity delivers clear, concise, and verified answers in conversational language, offering users a smarter, more intuitive way to find information and make decisions.
Bharti Airtel shares were trading in the red down 0.4% at Rs 1935.70 apiece on the BSE as of 10.05 AM on July 17.
Airtel’s offering of a free ₹17,000 Perplexity Pro subscription to its 360 million customers could be a strategic move to attract new sign-ups and slow subscriber erosion amid fierce competition with Mukesh Ambani's Jio. As of May 31, Bharti Airtel had roughly 390 million wireless users, versus Reliance Jio’s 472 million, and locked in just 275,000 net additions in May compared to Jio’s 2.7 million.
“We’re thrilled to announce a game-changing partnership with Perplexity, bringing their cutting-edge AI capabilities exclusively for Airtel customers," said Gopal Vittal, Vice Chairman & Managing Director, Bharti Airtel. "This collaboration will bring the powerful and real-time knowledge tool for millions of users at their fingertips, at no extra cost. This first of its kind Gen-AI partnership in India is focused on helping our customers navigate the emerging trends in the digital world with confidence and ease.”
Perplexity Pro includes enhanced features such as:
- Unlimited daily Pro searches
- Access to advanced AI models like GPT-4.1 and Claude
- Deep research and analysis capabilities
- File uploads for document-based answers
- Image generation
- Access to Perplexity Labs—a space for testing and building new ideas with AI
As per the company, Airtel users can avail the offer through the Airtel Thanks App.
The offer is designed to appeal to a wide range of users, from students and professionals to homemakers and frequent travellers, bringing real value and productivity enhancement at no additional cost.
“This partnership is an exciting way to make accurate, trustworthy, and professional-grade AI accessible to more people in India—whether a student, working professional, or managing a household," said Aravind Srinivas, Cofounder & CEO of Perplexity. "With Perplexity Pro, users get a smarter, easier way to find information, learn, and get more done.”
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