OPPO India unveils new chapter of 'Live the Aawara Life' campaign with Ishaan Khatter, Siddhant Chaturvediand Pooja Hegde

Today, OPPO India sets the vibe–and the countdown–for its Reno14 Series launch on 3rdJuly with its newest brand film under the ‘Live the Aawara Life’ campaign. After Ranbir Kapoor teased fans by name-dropping his “Aawara Gang”–Siddhant Chaturvedi, Ishaan Khatter and Pooja Hegde–OPPO India has now unveiled the full story, and it’s a joyride of spontaneity, friendship, and rediscovery. Rooted in Reno’s philosophy of living in the moment, the campaign positions the Reno14 Series as the ultimate travel companion –capturing fleeting experiences and turning them into unforgettable memories.

In this fun-filled adventure, Siddhant, Ishaan and Pooja ditch their routine lives and hit the road, chasing forgotten dreams and fresh beginnings. The film opens in a chaotic urban office, where Monday blues and corporate hustle feel all too real. A casual exchange of messages sparks something deeper–a long-forgotten promise, a memory half-buried. In an instant, the trio escapes the mundane, embarking on a soul-refreshing journey to the mountains. Every frame brims with fun, laughter, and the camaraderie that only old friends can share.

Fuelling this road trip is the iconic ‘Aawara Hoon’ anthem–now reimagined as a tribute to freedom. The OPPO Reno14 Series joins in as more than a phone–it becomes the fourth companion. With its flagship-level camera system, it freezes every raw, candid, mid-laughter moment with crisp clarity. From zooming into distant peaks to capturing the sparkle in an unguarded smile, Reno14 turns unfiltered moments into timeless memories.

Watch the exciting video here.

OPPO has launched the campaign across digital platforms, cinemas, and OTTs, ensuring fans everywhere can catch the magic. And behind the magic stands the Reno14 Series, designed for wanderers at heart. Packed with a 50MP AI camera, 3.5x Telephoto Portrait lens and 4K 60fps HDR video, it delivers crisp, cinematic memories with the ease of a snapshot. Built to keep up with every adventure, it also features IP68 and IP69 water and dust resistance, offering added peace of mind on the road. Editing becomes effortless thanks to AI tools like AI Editor 2.0, AI Perfect Face, and AI Recompose–making storytelling on the move as spontaneous as the journey itself.

Commenting on the campaign, Sushant Vashistha, Head of Product and Digital Marketing at OPPO India, said: “At OPPO, we are driven by the spirit of now–of turning everyday moments into unforgettable stories. With over 130 million Reno users globally, our goal has always been to empower creativity and live fully in the present. ‘Live the Aawara Life’ builds on this spirit, celebrating the joy of exploration and spontaneity that resonates with today’s generation. Ishaan, Siddhant and Pooja embody the soul of the Reno14 Series—curious, bold, and always ready for the next chapter.”

For Siddhant Chaturvedi, this campaign hits home: “Being part of the Reno journey has always felt personal. The emotion of Living the Aawara Life is so real and relevant today. It reminded me how powerful it is to pause, reconnect and live something you once promised yourself.”

Ishaan Khatter reflected on the campaign’s emotional core: “There’s a kind of magic in leaving the script behind—just hitting the road with old friends and no plan. That spirit of spontaneity resonated with me. This campaign isn’t just about capturing memories, it’s about living them–fully, freely, in the moment.”

Pooja Hegdeadded: “There’s a beautiful honesty in the story. It’s about joy, nostalgia, and the kind of memories that stay with you. Shooting it with the Reno14 felt like we weren’t performing–we were just living it.”

Sumit Chaurasia, Founding Partner and Creative Head, Delhi, Famous Innovations, said: “The Aawara life has evolved from its older meaning to now embody the spirit of a true explorer. In today’s world, if you are not a little bit ‘aawara’, you are probably missing out on life’s best unscripted moments! That’s precisely why we are so thrilled to team up with OPPO India for their Reno14 Series to bring this to life, bringing those travellers’ mindset on board by seamlessly integrating those handy features you need right at your fingertips on the go. So, what are you waiting for? It’s time to live the Aawara life and snap it forever!”

Since 2019, the OPPO Reno Series has evolved from a smartphone into a trusted creative companion for over 130 million users worldwide. With each generation, Reno has redefined mobile photography–bringing flagship-level camera capabilities to a wider audience. Combining OPPO’s AI-powered imaging, an advanced camera system, productivity features and long-lasting performance, the Reno Series is crafted to elevate not just how users capture the world, but how they experience it.

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