Desi startups making sexual health means Big Business

India’s sexual health and wellness sector is rapidly expanding, with startups attracting significant venture capital funding to cater to growing consumer demand. According to a report by Economic Times, the sexual health and wellness startups address the needs of both male and female consumers and offer wide range of products and services, from treatments for infertility, erectile dysfunction (ED), and premature ejaculation to hormone tracking, contraceptives, and personal massagers. As per the report, the these startups are witnessing growth due to the increased awareness among Gen Z and millennial demographics, which is helping to reduce the stigma surrounding sexual health.

Investment boom in sexual health startups

Several startups have secured funding in recent weeks, signaling investor confidence in the sector. Among them:

• Boldcare, co-founded by Bollywood actor Ranveer Singh.
• Allo Health, founded by former Ola executive Pranay Jivrajka and backed by Flipkart co-founder Binny Bansal.
• Raaz, funded by Fireside Ventures.
• That Sassy Thing, a women’s intimacy brand.

Additionally, Bengaluru-based Inito, which produces fertility monitors for women, is reportedly in talks to raise USD 15-20 million.


Disrupting traditional healthcareStartups emphasise that the growth of telehealth, improved logistics, and wider access to diagnostics have facilitated the provision of private and personalized care.

Akash Kumar, co-founder of Raaz App, which raised USD 1 million in January, told Economic Times, “In our case, the user doesn’t want to walk into a clinic—these are closely-knit communities where privacy is key. Technology allows us to offer full-stack virtual care: doctor consultations, diagnostics, medicines, counselling, and lifestyle support.”

Also, Direct-to-consumer (D2C) platforms and quick-commerce models are enabling startups to bypass traditional e-commerce friction, where compliance restrictions often limit sexual wellness products’ visibility. Boldcare’s co-founder Rajat Jadhav pointed out: “More flexibility in D2C and quick commerce helps us reach users without hurdles. This allows startups to scale faster.”

Investors believe that the fragmented nature of the sexual health category, where most specialists operate independently, presents an opportunity for disruption through digital-first platforms.

"This sector could grow into a billion-dollar market in the next 5–6 years," said Ankur Khaitan, principal at Fireside Ventures. "We estimate nearly 150 million Indian men suffer from sexual dysfunction or fertility issues. The actual number could be even higher."