NEW DELHI: Delhi high court on Thursday restrained Ramdev-owned Patanjali from running "disparaging" advertisements against rival company Dabur's Chyawanprash.
Justice Mini Pushkarna allowed the interim injunction on Dabur's plea, which alleged that Patanjali was running down other Chyawanprash brands, specifically Dabur's product, by claiming that "no other manufacturer has the knowledge to prepare 'original' Chyawanprash as per authentic Ayurvedic tradition".
Dabur's petition stated that in television and print advertisements, Patanjali made "fallacious and deliberate mis-statements", denigrating and defaming its product. The advertisements made specific reference to "Chyawanprash made with 40 herbs", calling it "ordinary", which Dabur claimed was an attempt to portray its product as inferior. The company advertises its Chyawanprash using '40+ herbs' as a USP.
The petitioner company alleged that actually Patanjali's products might contain substances which, as per the Central Consumer Protection Authority advisory, should come with a disclaimer.
Patanjali, on its part, argued that it never named Dabur directly, and followed proper guidelines. The company claimed that it was not trying to damage any specific brand. HC posted the matter for July 14.
Justice Mini Pushkarna allowed the interim injunction on Dabur's plea, which alleged that Patanjali was running down other Chyawanprash brands, specifically Dabur's product, by claiming that "no other manufacturer has the knowledge to prepare 'original' Chyawanprash as per authentic Ayurvedic tradition".
Dabur's petition stated that in television and print advertisements, Patanjali made "fallacious and deliberate mis-statements", denigrating and defaming its product. The advertisements made specific reference to "Chyawanprash made with 40 herbs", calling it "ordinary", which Dabur claimed was an attempt to portray its product as inferior. The company advertises its Chyawanprash using '40+ herbs' as a USP.
The petitioner company alleged that actually Patanjali's products might contain substances which, as per the Central Consumer Protection Authority advisory, should come with a disclaimer.
Patanjali, on its part, argued that it never named Dabur directly, and followed proper guidelines. The company claimed that it was not trying to damage any specific brand. HC posted the matter for July 14.
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